This is a 1 hour 23 minute remote onboarding and technical setup session for a digital marketing agency using HighLevel (GoHighLevel) software. The session focuses on configuring a sub-account for a dental client called "Studio Smiles of Poway".
Key Takeaways
Complete setup of Google Business Profile integration
Facebook Business Page created from scratch with branding
Social media automation configured with dental-specific content templates
Reputation management system activated with SMS and email review requests
QR code generated for in-office review collection
Future work planned for domain connection and website form integration
This is a 1 hour 39 minute (99 minutes) technical support session focused on configuring DNS records and setting up CRM integration for a dental practice, "Studio Smiles of Poway". The session involves complex DNS configuration in GoDaddy for Microsoft 365/Outlook services and attempts to integrate Google Calendar with the HighLevel CRM platform.
Key Takeaways
Complex DNS configuration completed for email and communication services
2FA security requirements necessitate direct involvement from the practice owner
Multiple integration options identified for dental practice management software
Existing website preserved and functioning post-DNS changes
Follow-up session scheduled to complete Google account integration with doctor present
Overview
This is a 56 minute 29 second Zoom consultation session where digital marketing mentor Paul guides his students, Prabhu and Lakshmi, through the technical process of migrating a client's dental website ("Studio Smiles of Poway") from a legacy host to the GoHighLevel (GHL) platform. The session covers DNS management, WordPress migration, SEO auditing, and content strategy development.
Key Takeaways
GoHighLevel offers robust WordPress hosting with staging, daily backups, and phpMyAdmin access
Agency can profit from hosting resale (~$10 cost vs. higher client billing)
Client's current site has significant SEO issues: poor page speed and mismatched meta descriptions
Local SEO strategy focuses on answering specific "People Also Ask" questions
GenSpark AI recommended as tool for generating SEO-optimized content
Migration file successfully exported (279MB) and import initiated
Follow-up session needed to complete DNS changes and email setup
This 83-minute training video demonstrates how to optimize a dental practice's online presence using a centralized marketing platform, focusing on "Studio Smiles of Poway."
Key Timestamps & Topics
[00:00 - 3:17] Google Business Profile Setup
Connecting and verifying Google Business Profile integration
Essential foundation for local listings and reputation management
[3:17 - 5:54] Automated Review System
Configuring reputation management settings
Activating automated SMS/email review requests (triggered 2 hours post-visit)
Capturing patient feedback while experience is fresh
[5:54 - 8:11] Facebook Business Page Creation
Creating dedicated business page (separate from personal profile)
Linking Facebook to central platform
Maintaining professional brand presence
[8:11 - 9:58] Social Media Content Planning
Using "Social Planner" with pre-made dental and holiday templates
Scheduling bulk posts across connected platforms
Example: "Why do teeth move? Shift happens"
[9:58 - 11:13] Review Balancing & AI Responses
Distributing reviews across platforms (75% Google, 25% Facebook)
Implementing AI-powered automated review responses
Professional, consistent feedback management
[11:13 - 12:30] Website Optimization
Adding social media links to website
Replacing basic contact forms with integrated CRM forms
Creating QR codes for direct review access
Improving lead tracking and traceability
Main Themes
Centralized Management: Single platform controlling all digital touchpoints
Automation First: Systematic review collection and social posting eliminates manual work
Professional Branding: Business pages maintain credibility over personal accounts
Data Integration: Traceable forms enable better marketing decisions
Action Items
Integrate all platforms (Google, Facebook, Instagram) into one management system
Automate review requests to fire 2 hours after appointments
Schedule monthly social content in bulk using template libraries
Upgrade website forms to integrated CRM versions for lead tracking
Enable review balancing to build reputation across multiple platforms
Deploy AI response tools for consistent, professional review replies
Bottom Line: Consistency through automation drives search visibility and patient trust. Separate personal from professional online presence, leverage AI for efficiency, and integrate all data sources for comprehensive marketing insights. The platform streamlines reputation management, social media, and lead tracking into one cohesive system.
This 105-minute technical training demonstrates advanced email deliverability configuration and CRM management within HighLevel platform for a dental practice, plus WordPress form integration.
Key Timestamps & Topics
[0:34 - 1:08] Initial Platform Setup
Logging into HighLevel and accessing settings
Navigating to GoDaddy DNS management via delegate access
[3:43 - 5:21] Dedicated Email Domain Creation
Creating subdomain (lc.studiosmilesofpoway.com) within HighLevel
Manually adding DMARC records in GoDaddy for email security
Ensuring deliverability and preventing spam flags
[8:14 - 10:24] Email Configuration
Setting up Dedicated Header (From Name and From Email)
Configuring Reply & Forward settings for automated emails
Managing incoming responses to automated communications
[11:28] Google Postmaster Tools Integration
Monitoring domain reputation and email delivery status
Tracking deliverability metrics
[14:16 - 15:46] CRM Contact Management
Adding new contacts to the system
Demonstrating lead capture process
Comprehensive tour of CRM contact columns: Information, Communication history, Attribution/Activity tracking
[24:32] User Role & Permissions
Configuring role-based access control (RBAC)
Restricting/granting feature access for staff members
Admin vs. front desk user permissions
[31:14 - 33:46] Custom Contact Form Development
Building custom form from scratch
Advanced styling: transparent backgrounds, hex code customization for brand alignment
Generating embed code for WordPress integration
[35:58] WordPress Deployment
Copying embed code for staging site integration
Testing before live deployment
Main Themes
Email Deliverability: Technical protocols (SMTP, DKIM, DMARC) to prevent spam filtering
CRM Centralization: Single platform for all communications (email, text, calls) and business data
Staff Access Control: Role-based permissions ensure staff see only relevant information
Custom Lead Capture: Forms integrated directly with CRM for automated follow-up
Action Items
Set up dedicated email domain with proper DMARC/SPF records in DNS
Test deliverability immediately by sending to personal accounts and checking spam folders
Configure user permissions regularly to maintain data security
Standardize data entry using consistent naming conventions (e.g., "Full Name")
Use staging environment for WordPress testing before live deployment
Integrate Google Postmaster Tools for ongoing email reputation monitoring
Bottom Line: Proper DNS configuration is critical for email deliverability. Centralized CRM communication provides better client context than fragmented systems. Role-based access keeps data secure while reducing interface clutter. Always test in staging environments before going live.
This 132-minute technical session demonstrates building a high-converting "Second Opinion" dental implant funnel for Studio Smiles of Poway using HighLevel platform and AI content generation tools, with emphasis on legal compliance and efficient design workflows.
Key Timestamps & Topics
[0:00 - 2:30] WordPress Plugin Integration
Checking LeadConnector plugin installation on WordPress
Ensuring seamless integration with HighLevel funnel builder
[2:30 - 5:00] Site Architecture Analysis
Analyzing existing WordPress site structure
Identifying shortcode-based design limitations
Justifying building new pages in HighLevel instead of manual editing
[8:15 - 12:00] AI Marketing Brainstorming
Using Genspark AI to develop unique marketing angles
Generating concepts: "Premium Concierge Experience" and "Smile Transformation" storytelling
AI-assisted offer ideation
[15:30 - 18:30] Legal Compliance Verification
Cross-referencing marketing offers against California Dental Association (CDA) and ADA ethical guidelines
Ensuring "free" offers don't violate dental board regulations
Medical marketing legal safeguards
[22:25 - 25:30] AI Page Replication
Demonstrating HighLevel's AI page replication feature
Providing existing URL to AI for automatic layout/structure cloning
90% automation for page design
[26:40 - 28:30] Subdomain Technical Setup
Configuring subdomain (so.studiosmilesofpoway.com)
Adding CNAME records in GoDaddy DNS
Pointing subdomain to HighLevel servers
[28:30 - 31:30] Page Finalization
Logo placement and font sizing adjustments
Creating Global Sections for reusable headers/footers
Updating footer links (Privacy Policy, Terms of Use)
Visual editor fine-tuning: padding, margins, strike-through styling
Main Themes
AI-Assisted Web Design: Using AI for structure, layout, and copy generation beyond just text
Medical Marketing Compliance: Vetting offers against state dental board regulations
Subdomain Strategy: Separating marketing funnels from main site while maintaining brand consistency
Efficiency Over Effort: Clients value lead generation and ROI, not manual coding hours
Global Design Elements: Reusable sections ensure consistency across funnel steps
Action Items
Use specialized AI tools (e.g., Genspark) for deep research into local demographics and industry regulations
Create Global Sections for footers/headers so updates reflect across all funnel pages
Strip extraneous code by pasting as plain text to avoid hidden HTML breaking layouts
Build funnels on subdomains to track campaign-specific traffic without cluttering main site
Include legal disclaimers that marketing copy should be reviewed by qualified attorney (especially for medical niches)
Leverage AI page replication to clone existing site layouts automatically
This 116-minute technical session documents updating a dental clinic's website, covering WordPress backend configuration, GoHighLevel (GHL) CRM integration, AI-driven SEO optimization, and marketing automation deployment.
Key Timestamps & Topics
[0:24 - 3:00] WordPress Backend Configuration
Editing child theme files and managing shortcodes
Improving form functionality in WordPress
[3:05 - 4:38] Staging Environment Setup
Creating staging area for testing modifications
Preventing live site disruptions during updates
[7:15 - 10:10] GHL Form Integration
Integrating "Contact Us Today" form using iFrame
Adjusting padding/margins for visual alignment
Connecting website forms to CRM
[12:43 - 14:50] Visual CSS Editing
Fine-tuning button colors, text, and layout
Using visual editor for contact form styling
Professional presentation adjustments (border radius, padding)
[1:21:55 - 1:36:00] AI-Driven SEO Automation
Resolving 200+ technical SEO issues using AI assistant
Automated fixes: meta descriptions, title tags, image alt text
Site audit score improvement from high errors to zero issues in minutes
[1:48:40 - 1:50:20] Automated Content Creation
Demonstrating "Content Genius Agent"
Generating SEO-optimized blog posts from simple keywords
AI-powered content workflow
[1:51:55 - 2:06:10] Marketing Automation Case Study
Reviewing Facebook ad + email campaign results
Immediate customer lead generation example
"7 Days Left" Christmas cash-back campaign for auto dealer
Social media leads funneled directly into GHL dashboard
Main Themes
Automation Efficiency: AI drastically reduces time on repetitive SEO tasks (meta descriptions, alt tags)
Integrated Lead Management: Syncing forms between website and CRM ensures instant tracking and response
Visual Professionalism: Small CSS adjustments significantly impact healthcare website trustworthiness
Local SEO Optimization: City and service names in title tags improve local search visibility
Testing Before Deployment: Staging environments prevent breaking live patient-facing sites
Action Items
Always use staging sites for testing code/design changes before going live
Optimize for local search by including city + service names (e.g., "Poway Dentist") in title tags/meta descriptions
Set up branded subdomains (links.yourdomain.com) for marketing emails to avoid spam filters
Clean up form UX: use placeholders instead of labels when space is tight; make Terms & Conditions checkboxes clear but unobtrusive
Leverage AI SEO tools to automate 200+ technical fixes in minutes instead of hours
Use Content Genius Agent for generating SEO-optimized blog content from keywords
Bottom Line: AI automation transforms hours of SEO work into minutes. Integrated CRM-website forms ensure zero lead leakage. Staging environments are non-negotiable for professional sites. Small CSS tweaks create massive trust improvements. Local SEO optimization (city + service names) drives visibility in target markets.
This 117-minute professional consultation covers comprehensive digital marketing optimization including website performance enhancement through AI-generated plugins, advanced on-page SEO implementation, and complex lead-capture automation workflows in a CRM platform.
Key Timestamps & Topics
[0:13 - 1:58] Image Optimization & Database Cleanup
Compressing site images to Google-friendly WebP format
Cleaning WordPress database using WP-Optimize to reduce bloat
Foundation for site speed improvements
[1:58 - 3:44] Site Speed & SEO Correlation
Improved site speed directly enhances user experience (UX)
Critical factor for Google search rankings
Core Web Vitals impact
[3:44 - 11:12] AI-Assisted Plugin Development
Using Jenspark.ai super-agent to write custom PHP/JavaScript code
Creating lightweight "Lazy Load" WordPress plugin
Custom-coded solutions vs. bloated third-party plugins
[11:12 - 15:53] Plugin Security & Compatibility
Iterating custom plugin for PHP 8.3 compatibility
Adding security measures to mitigate hacker intrusion risks
Hardening AI-generated code
[15:53] Performance Validation
Using Google PageSpeed Insights for verification
Desktop performance score reaching 92
Measuring performance gains
[17:57] On-Page SEO Audit & Schema
Implementing meta title tags, description tags
Adding Schema markup for search engine understanding
Helping Google identify business services
[21:10] Content Strategy Evolution
Shifting from backlink building to consistent, high-quality blog content
Sustainable long-term SEO strategy
Content authority over link quantity
[23:41] Multi-Channel Lead Automation
Building workflow triggered by form submission
Internal staff notifications + automated SMS/email to leads
Personalized communication using dynamic tags
2-minute wait step for natural feel
[27:40] A2P 10DLC Registration
Mandatory Application-to-Person (A2P) registration
Ensures business SMS messages aren't blocked by carriers
Regulatory compliance for messaging
Main Themes
Technical Performance as SEO Foundation: Site must be fast, cached, and mobile-optimized before keyword focus
AI for Custom Tooling: Create specific lightweight tools vs. heavy third-party plugins
Lead Response Speed: Conversion depends on speed and consistency of multi-channel follow-up
Regulatory Compliance: Adhering to carrier regulations maintains messaging deliverability
Action Items
Enable page caching and compress all images to WebP for immediate Core Web Vitals gains
Use AI-generated custom plugins for specific tasks instead of bloated multi-purpose plugins
Implement security protocols: prompt AI to include hardening measures and check PHP version compatibility
Set up 2-minute wait steps in automations to make responses feel more natural
Complete A2P 10DLC registration immediately for any business phone numbers in CRM to avoid spam flags
Prioritize content creation (blogging) over traditional backlink building for sustainable SEO
Implement Schema markup to help search engines understand business identity and services
Build multi-channel workflows: form submission → staff notification → automated SMS/email
Bottom Line: Lightweight custom solutions outperform bloated plugins. WebP format is mandatory for modern Google optimization. Content authority beats backlink quantity in evolving algorithms. Lead conversion requires fast, multi-channel follow-up. A2P registration is non-negotiable to prevent SMS blocking. AI can generate production-ready code when prompted with security and compatibility requirements.
This 117-minute tutorial covers advanced Go High Level (GHL) platform features including website building with pre-built sections, professional phone/messaging system setup (A2P 10DLC registration), telecommunications compliance, and AI chatbot integration for optimal customer engagement.
Key Timestamps & Topics
[0:00 - 3:10] Pre-built Website Sections
Using pre-built blocks (About, FAQ, Footer) to quickly assemble professional websites
Drag-and-drop functionality for rapid development
[3:10 - 5:22] Layout Customization
Adjusting row and column alignment settings
Background effects: color, image, video, gradients
Border styling and mobile visibility controls
[8:52 - 12:48] Business Phone Number Setup
Purchasing local phone number through GHL
Identity verification process required by carriers
QR-code-based mobile verification demonstration
[12:48 - 16:32] A2P 10DLC Registration Process
Application-to-person messaging registration walkthrough
Submitting business and contact details
Critical: Legal business name must match EIN documents exactly
[16:32 - 22:45] Compliant Campaign Messaging
Writing compliant campaign descriptions
Drafting sample messages with required opt-out language
"Reply STOP to unsubscribe" mandatory inclusion
[28:45 - 37:08] Opt-in Verification & Compliance
Adding legal disclosures to website contact forms
Checkboxes for text messaging consent
TCPA compliance requirements
[37:08 - 48:38] Advanced Phone Configuration
Setting up call recording and transcription
Custom call dispositions for outbound tracking
Call forwarding after-hours to capture late-night leads
[53:15 - 59:30] Multi-Channel Chat Widget Integration
Unified chat widget setup
Connecting SMS, Facebook, Instagram, WhatsApp
Single inbox for all communication channels
[75:00 - 84:15] SEO Tracking & AI Content Generation
Using GHL's SEO tools to track keyword rankings
AI agent generating optimized blog content
Scheduling posts over weeks for natural authority growth
Main Themes
Compliance & Verification: Legal/technical requirements for business messaging to prevent blocking
User Engagement Optimization: Multi-channel interaction (SMS, social media, on-site chat)
Design Efficiency: Templates and pre-built components for rapid quality deployment
SEO-Driven Content Strategy: Continuous monitoring + AI-powered content creation
Action Items
Maintain profile consistency: Legal business name and address in GHL must exactly match tax documents before carrier applications
Include opt-out language: Every initial text MUST have "Reply STOP to unsubscribe" or similar
Implement selective call forwarding: Forward main line to GHL number after hours for AI bot lead capture
Schedule SEO content: Spread AI-generated blog posts over weeks for natural authority growth (not bulk publishing)
Start with messaging limits: Carriers begin at 100 messages/day and require "warm-up" through consistent delivery
Unify communication channels: Integrate all social media into single GHL inbox for better lead management
Set up call recording/transcription: Enable tracking for quality control and training purposes
Add compliance checkboxes: Include TCPA-compliant opt-in checkboxes on all lead capture forms
Bottom Line: Data accuracy is critical—profile mismatches cause instant A2P registration rejection. Every automated text message MUST include opt-out instructions. Unified multi-channel communication dramatically improves responsiveness. Messaging limits start low and require gradual warm-up. After-hours call forwarding to AI bots captures leads competitors miss. Schedule AI-generated content strategically for natural SEO growth.
This 60-minute technical guide demonstrates managing a HighLevel agency, covering AI automation setup, usage cost management, billing strategies, HighLevel University navigation, and building an AI-powered agency website.
Key Timestamps & Topics
[0:00 - 3:26] Account Setup & Branding
Navigating HighLevel account setup
Uploading agency visual assets (logo, colors)
Initial configuration
[3:26 - 6:38] Contact Form Integration & Compliance
Copying contact form URL for website integration
Editing user consent terms with multiple checkboxes
Improving compliance for business communications
[7:56 - 9:37] AI Features Overview
Exploring chat widgets: standard bots vs. Conversation AI agents
Overview of Review AI, Voice AI, Content AI
30-day free trial features
[11:28 - 12:53] Agency Billing Dashboard
Reviewing billing dashboard and add-ons (HIPAA compliance)
Examining feature limits and usage logs per sub-account
Understanding client usage tracking
[12:53 - 16:17] Rebilling Strategy & Pricing Tiers
Explaining rebilling costs to clients
$297 plan: Recommended at 3 clients
$497 "Pro" plan: Recommended at 10+ clients
Creating recurring profit streams from client activities
[16:17 - 21:05] Detailed Usage Cost Breakdown
Phone calls: $0.014/minute
Text messages: $0.008/segment
Email verification: $0.0026 each
Content AI: $0.09/1000 words
AI-generated messages: $0.02 per message
Voice AI calls: $0.13/minute
[23:32 - 26:30] HighLevel University Training
Exploring training courses
"SaaS Mode Mastery" certification
Staying updated on platform features
[27:09 - 27:59] Prospecting Tool Demo
Finding leads based on geographic locations
Automated lead generation filtering
Identifying high-value potential clients
[28:28 - 33:30] Transaction Review
Reviewing specific wallet transactions
Identifying charges: email notifications, A2P registration
Understanding cost attribution
[38:00 - 41:50] Laboratory Features Activation
Enabling Prospect AI 2.0
Activating Workflow AI
Beta feature testing in agency account
[46:48 - 51:00] AI Website Builder Demo
Using AI website builder for complete landing page generation
Providing company bio and service list as input
Live demonstration: building "The OptiQ" homepage
AI-generated headers, hero sections, service descriptions
Main Themes
Agency Scalability: Using higher-tier plans to mark up usage costs for recurring profit
AI Automation: Specialized agents (Review, Voice, Content) handling repetitive tasks
Data Compliance: Explicit opt-in and consent forms for communication
Lead Generation: Built-in prospecting tools for automatic client discovery
Action Items
Scale strategically: Move to $297 plan at 3 clients, $497 Pro plan at 10 clients to maximize profit margins
Inform clients early about usage costs (phone/SMS/email) to prevent billing surprises
Test before deployment: Use internal agency sub-account as testing zone for lab features
Complete certifications: Regularly join HighLevel University courses to stay updated on new features
Enable laboratory features: Activate Prospect AI 2.0 and Workflow AI for competitive advantage
Monitor usage logs: Export and review CSV transaction details regularly
Customize compliance forms: Add multiple checkboxes for explicit consent on all communications
Leverage AI website builder: Use for rapid client website deployment with company bio + service list
Bottom Line: Agency profitability comes from strategic tier placement—3 clients = $297 plan, 10+ clients = $497 plan. Transparent usage cost communication prevents client surprises. AI website builder enables rapid deployment. Test lab features internally before client rollout. Usage costs are granular: phone $0.014/min, SMS $0.008/segment, AI content $0.09/1000 words. HighLevel University training is essential for staying competitive. Built-in prospecting tools automate lead generation.
This 181-minute comprehensive session demonstrates leveraging Genspark AI and HighLevel to automate complex marketing operations including rapid website development, sophisticated CRM workflows, and automated content creation—delivering high-value services in a fraction of traditional time.
Key Timestamps & Topics
[0:31 - 3:15] AI Website Development Case Study
Comparing existing WordPress/Divi site with AI-optimized version
Case study: Roofing company site rebuilt in 4 hours using AI after original files lost
Homepage built using Genspark AI prompt + HighLevel's funnel AI
[6:45] Competitive Analysis Prompt
Explaining prompt used to analyze top competitors
Generating superior site structure from competitive intelligence
Strategic prompt engineering for market positioning
[11:20 - 14:53] Workflow Triggers & Automation Setup
Creating automated marketing workflows in HighLevel
Various triggers: birthdays, contact changes, form submissions
Configuring "Do Not Disturb" (DND) status triggers for outbound/inbound channels
Using "Contact Tags" as primary trigger for mass email/SMS campaigns
[17:18] Scheduler Trigger (Beta)
Preview of new automated reminders system
Task handling automation
[20:13] Call Details Triggers
Handling incoming calls based on duration and outcome
Automated call disposition workflows
[22:47] Form & Survey Submission Triggers
Lead capture automation
Entry point workflow configuration
[24:41 - 26:41] Bad Review Management Workflow
Triggered by 1-3 star ratings on Google or Facebook
Automated negative feedback detection
Immediate alert system for management
[26:41 - 28:31] Internal Task Automation
Staff notifications for negative feedback
Ensuring immediate follow-up on critical issues
Preventing leads from falling through cracks
[28:31 - 31:31] AI-Generated Automation Strategy
Using AI to generate "Complete HighLevel Automation Guide" for specific niche (Dental Clinics)
Comprehensive workflow documentation
Niche-specific automation blueprints
[31:31] Lead Scoring System
Identifying hot leads based on engagement (emails, videos)
Prioritizing sales follow-up
Behavioral tracking automation
[33:07 - 34:41] Social Media Automation
Building and scheduling posts using AI-generated content and images
Pre-built social planner templates for seasonal campaigns (Presidents' Day)
90-day social content calendar generation
Bulk-upload to social planner
Main Themes
Rapid Development: AI collapses production timelines from weeks to hours
Automated Engagement: Consistent communication through entire customer journey without manual effort
Strategic Prompt Engineering: Detailed AI prompts for competitive analysis and strategy formulation
Omnichannel Integration: Syncing workflows across SMS, email, social media, internal tasks
Scalability: One person with AI managing workload of much larger team
Key Demonstrations
Rooftops Unlimited: 7-page website rebuilt in 4 hours using AI
Dental Practice Guide: Comprehensive automation strategy document generation
Negative Review Handling: Low rating detection → management alert → follow-up task assignment
Social Media Planning: 90-day content calendar + AI-generated graphics
Action Items
Analyze competitors first: Use AI to analyze top 5 competitors to inform content/website structure
Use wait steps: Include 2-3 minute "wait" in automated SMS/email replies for human feel
Automate internal tasks: Don't just automate client-facing messages—automate staff tasks to prevent lead leakage
Bulk schedule social content: Generate entire quarter's content with AI, then bulk-upload to social planner
Implement lead scoring: Track engagement (email opens, video views) to identify hot leads
Set up bad review workflows: Auto-detect 1-3 star ratings → alert management → assign follow-up task
Adopt all-in-one billing: Consider "AI Employee" style flat-rate plans for unlimited AI value
Use competitive intelligence prompts: Feed competitor URLs to AI for superior positioning strategy
Bottom Line: AI + strategic prompts collapse weeks of work into hours. One person with AI outperforms traditional teams. Consistency in SEO and social media is effortless with automation. Competitive analysis before execution ensures superior positioning. Internal task automation prevents lead leakage. Wait steps humanize automated interactions. 90-day content calendars eliminate daily posting burden. Bad review workflows enable instant damage control. Lead scoring prioritizes sales efforts on highest-intent prospects.